Post image for Bring a Tee. Save a Tree. Make a Difference.

Bring a Tee. Save a Tree. Make a Difference.

by Amy G. on February 11, 2010

Brought to you by ANVIL 

PLAYgreen Festival participants, exhibitors and sponsors can exchange two old t-shirts for one (1) new Anvil Organic Cotton t-shirt. All of the old t-shirts collected will be used to create ARCH Paper, a beautiful, archival, 100% cotton text- and cover-weight paper made from recycled clothing and textiles.
 
In addition, Anvil will donate one (1)  new Anvil Organic Cotton t-shirt to the Berkeley Homeless Men’s and Women’s shelter for the first 500 PLAYgreen Festival attendees that participate in the program! Join our Facebook Event!

Marketing insight: Generation Y and Cal students are more likely align with a brand that embraces a cause or movement they support.

Comments on this entry are closed.

Previous post: Marketing to Gen Y: What you can’t afford not to know

Next post: Greening Your Experience at the PLAYgreen Festival