Generation Y is forcing changes in Face-to-Face Marketing as we know it. While Generation Y becomes increasingly tech savvy and loaded up with information from every angle, marketers need to maximize the buzz about their product or service. As researchers state in this article from Fast Company, Face-to-Face marketing is the most effective tool out there, but maximizing the event and extending the conversation beyond the event is crucial. Check out the article, The Changing Face of Face-to-Face Marketing, on how Generation Y is changing the way you think about your event marketing efforts and strategies.
If you are coming to Caltopia VII, be sure to check out our Pre-Event Marketing Toolkit for tips and suggestions on creating that buzz before and after the event, here on the Cal campus.
Source: Fast Company, The Changing Face-to-Face Marketing
