Generation Y Engagement
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Follow Cal Rec Sports Marketing on Twitter and join the conversation about the latest marketing trends that will actively engage Cal students, the UC Berkeley campus and Generation Y.
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In this challenging economic time, it is more important than ever to be responsive and to stay connected to customers. What better way to do that, than with social media such as Facebook, Twitter, Blogs and You Tube. Sharpie is a full believer in using Social Media to stay connected and in this feature from Promo Magazine – they share a few ways that it has helped them respond to their customers and create new Marketing and PR opportunities.
Excerpt: “Our intent was not to interrupt the conversation but to complement it and add to it where that made sense,” she says. “We’ve been welcomed by that existing Sharpie community, which is actually thrilled to hear from us. We’re sharing all sorts of good resources, and they love us for it.” - Sharpie’s Social Media Manager, Susan Wassel
To hear more about Sharpie’s social media efforts and other case studies, view the full article on PromoMagazine.com
Source: Promo Magazine, Sharpie and Others Offer Lessons in Getting Customers Talking
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