The Jones Soda recipe for creating buzz about their company as well as dominating the blog-a-sphere begins with the launch of their Tofurky & Gravy specialty soda.
Proceeds from the online sale, where two bottles of Turkey & Gravy soda sold for about $11, were donated to Toys for Tots, a children’s charity.
Local retailers will start selling the soda today and we’ll be talking about the oddly tasting but, meatless drink for years to come.
Marketing Insight: Campaigns that put smiles on the faces of your indented audience will create positive buzz about your brand and extend the promotional cycle.
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