Creating an exceptional onsite experience at Caltopia will play a key role in building lifetime relationships with the Cal community. Please read this post for a step-by-step guide to help you maximize your return on investment at the event!
1. Understanding Cal Students and Generation Y
- Professional looking booth displays will engage the audience longer
- Red is the color of our rival and arch nemesis Stanford; Helpful Hint – don’t wear red
- Humor and laughter is embraced by all
- Premium give-a-ways and sweepstake prizes leave a lasting impression of your brand beyond the event
- A highly interactive booth presence will draw and keep a larger audience share
2. Define your goals for the event in quantifiable terms
- Number of new leads generated
- Emails collected
- Promotional pieces distributed
- Business cards from staff, faculty and other businesses collected
3. Preparing your booth display
- Due to revised Fire Marshal guidelines, pop-up display tents are prohibited inside of the RSF - Recommendation – Display a colorful banner across the back of your booth or use a free-standing model
- Are the colors and graphics of your booth display engaging for Cal students and Generation Y?
- Does your visual presentation make a good first impression and differentiate your product, service and organization from your competitors?
- Does your display include the name of your company and website?
Great Idea: Schedule brainstorming sessions with the Cal Rec Sports Marketing Group-Joe and Amy
4. High energy booth teams
- Positive energy attracts other positive energy
- Successful booth teams are trained, high energy and engaging
- Assign specific tasks to each member of your team i.e. email collection, information sharing, runner etc …
- Consider offering an incentive to each member of your team for meeting specific objectives i.e. number of emails collected, programs distributed etc…
- Your team should look the part with clean and matching attire that represents your brand
- Ensure everyone stays on the same positive message
Great Idea: Schedule a free consultation with our premiere promotional products expert,Dan Ahern of Fog City Marketing
5. Go Digital
- Cal Students and members of Generation Y embrace technology thus so should you
- Collect emails via a dedicated laptop not a sign-up sheet
- Reduce waste and practice sustainable guidelines whenever possible by not using paper entry forms etc …
- Slide shows of Cal students or other people using your product or service creates a human connection with your brand
6. Pre-show and end-of-day meetings with your team
- Build a sense of teamwork and share valuable experiences, issues, and opportunities
- Don’t forget to laugh and recognize everyone for their efforts
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