Posts tagged as:

Generation Y

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Follow Cal Rec Sports Marketing on Twitter!

by JT on November 23, 2009

Follow Cal Rec Sports Marketing on Twitter and join the conversation about the latest marketing trends that will actively engage Cal students,  the UC Berkeley campus and Generation Y.

It’s fast, easy and free to register!  http://twitter.com/calmarketing

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Engaging Gen Y with Social Interactivity

by admin on July 9, 2009

This article by Andrew McInnes, discusses a study on how retailers are getting into the Social Computing world, by using different Social Interactivity tools and features on their websites. The end goal is to enhance the customer experience and engage the consumer. Check out this article from www.blogs.forrester.com for more information.

Source: www.blogs.forrester.com, Engaging Gen Y with Social Interactivity

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Gen Y’s New Job Search Criteria

July 9, 2009
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As Gen Y penetrates the workforce even further, they are seeking out employment at company’s with green initiatives and social responsibility as a core value.

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Engaging Gen-Y

February 3, 2009
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Engaging and activating Generation Y will take a strategy, patience, creativity and a unique set of tools.

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Lifestyle Trends

December 31, 2008
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Reaching the Milennial Generation
Cal students born after 1980 are part of a highly-sociable, influential, tech-savvy and achievement-oriented group of consumers referred to as Generation Y or the Millennial Generation. As a generation that has grown up with technology at it’s fingertips, this group demands a dramatically different communication style than that of the Baby [...]

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The Insperience

December 31, 2008
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INSPERIENCE: When a brand experience inspires consumers to become participants  
 

We thrive on generating and executing ideas that transcend the limitations of traditional marketing. From Festivus to Caltopia, our experiences help brands engage and inspire Generation Y.
 
Currently we are working with partners to develop their customized experience for the PLAYgreen Festival, the Bay Area’s [...]

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What We Do

December 23, 2008
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We Deliver Measurable Results – No one knows Generation Y or the Cal student markets better. We’ve mastered the art of bringing brands to life on the UC Berkeley campus through highly integrated and fully customized experiential based marketing platforms.

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