Posts tagged as:

Gen Y

Marketing to Gen Y: What you can’t afford not to know

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by Amy G. on January 26, 2010

Check out this article on how to engage Gen Y. There are some great insights on what goes into the purchasing decisions of Gen Y and also some great ways to reach this audience. Enjoy!

Source: Marketing to Gen Y: What you can’t afford not to know, www.startupnation.com. January 26, 2010.

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Marketing to Gen Y

by admin on September 4, 2009

Marketing to Gen Y: What You Can’t Afford Not to Know

The best way to get the attention of Cal students and Gen Y is to stop marketing to them and begin “connecting” with them. Check out this article from www.startupnation.com to read more.

Source: Marketing to Gen Y: What you Can’t Afford Not to Know, www.startupnation.com

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How do Generations Communicate?

September 4, 2009
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The view from inside – Take a look at how Cal students, staff and faculty members communicate with each other and the outside world.

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Gen Y Leads In Loyalty Participation

July 22, 2009
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Getting Cal students to touch, taste and experience your products and services at Caltopia will be the first step in creating a loyal following.

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Engaging Gen Y with Social Interactivity

July 9, 2009
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This article by Andrew McInnes, discusses a study on how retailers are getting into the Social Computing world, by using different Social Interactivity tools and features on their websites.

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Gen Y’s New Job Search Criteria

July 9, 2009
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As Gen Y penetrates the workforce even further, they are seeking out employment at company’s with green initiatives and social responsibility as a core value.

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