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PLAYgreen Festival Facebook Connection

by Amy G. on February 12, 2010

Connect with Cal students and campus supporters before the PLAYgreen Festival via the event Facebook Fan Page.

We’ll showcase all of your organizations “green” efforts as well as promote your “green” activities at the upcoming event. No brochures. No paper. There is not a “greener” pre-event marketing channel to engage participants. Send us your information as soon as you can to recsportsmarketing@berkeley.edu

In the meantime, please join the PLAYgreen Festival Fan Page and encourage your colleagues and friends to become a fan of the Bay Area’s premier eco-experiential event!

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Getting Customers Talking

by admin on May 28, 2009

In this challenging economic time, it is more important than ever to be responsive and to stay connected to customers. What better way to do that, than with social media such as Facebook, Twitter, Blogs and You Tube. Sharpie is a full believer in using Social Media to stay connected and in this feature from Promo Magazine – they share a few ways that it has helped them respond to their customers and create new Marketing and PR opportunities.

Excerpt: “Our intent was not to interrupt the conversation but to complement it and add to it where that made sense,” she says. “We’ve been welcomed by that existing Sharpie community, which is actually thrilled to hear from us. We’re sharing all sorts of good resources, and they love us for it.”  - Sharpie’s Social Media Manager, Susan Wassel

To hear more about Sharpie’s social media efforts and other case studies, view the full article on PromoMagazine.com

Source: Promo Magazine, Sharpie and Others Offer Lessons in Getting Customers Talking


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