Generation Y is forcing changes in Face-to-Face Marketing as we know it. While Generation Y becomes increasingly tech savvy and loaded up with information from every angle, marketers need to maximize the buzz about their product or service. As researchers state in this article from Fast Company, Face-to-Face marketing is the most effective tool out there, but maximizing the event and extending the conversation beyond the event is crucial. Check out the article, The Changing Face of Face-to-Face Marketing, on how Generation Y is changing the way you think about your event marketing efforts and strategies.
If you are coming to Caltopia VII, be sure to check out our Pre-Event Marketing Toolkit for tips and suggestions on creating that buzz before and after the event, here on the Cal campus.
Overview: Cal Recreational Sports has created the PLAYgreen Festival, the Bay Area’s premier eco-experiential event for 18-24 year olds and campus supporters who want to play, live and work a greener lifestyle.
Opportunity: Over 5,000 Cal students, campus and community supporters are projected to touch, taste, feel, experience and learn about the latest products, fashions, technology, services, travel, trends and educational and career opportunities from the very best local and national eco-friendly and sustainable organizations.
Impact: Participating at the PLAYgreen Festival will provide your organization a new opportunity to share your commitment to sustainability and engage the Cal campus community through a face-to-face marketing experience.
When: February 20, 2009 ~ 10:00am – 4:00pm Berkeley Time
Where: Pauley Ballroom, Martin Luther King JR Student Union, UC Berkeley Campus
Target Audience: Approximately 5,000 Cal student and campus supporters
Commitment to Sustainability: The Cal student community is a highly-motivated, multi-cultural and loyal group, recognized on a local and national level for its efforts to create a sustainable and eco-friendly campus and community.
