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Cal Students

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Follow Cal Rec Sports Marketing on Twitter!

by JT on November 23, 2009

Follow Cal Rec Sports Marketing on Twitter and join the conversation about the latest marketing trends that will actively engage Cal students,  the UC Berkeley campus and Generation Y.

It’s fast, easy and free to register!  http://twitter.com/calmarketing

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Bay Area’s Rival 10 College Challenge

by admin on September 15, 2009

Cal vs. Stanford (and other Bay Area Universities)  - The College Challenge 5K and 10K Road Race

The Bay Area’s Rival10 College Challenge, is the first of its kind running event designed to embrace active competition between supporters of rival colleges. Held on Sunday, November 15th, the event will feature a 5K/10K foot race through San Francisco and include a festive post race celebration with food, entertainment, vendors fans and supporters of all the participating Universities.

You will score points for Cal by completing a registration form, finishing the first 5K distance and for completing the entire 10K route. Cal participants and fans will be able to follow real time updates throughout the registration process and during the event via the real time scoreboard hosted on the Rival10 website. The University with the most points will win the coveted The College Challenge Road Race Cup and bragging rights in the Bay Area.

·     SAVE $15 off your race fee when you register before October 1st. Registration fee with discount is just $20. Use Promo code: “runrival10” when you register.

·     A portion of the proceeds will be benefiting Cystic Fibrosis, the Cal Rec Sports Development Fund and other Bay Area Universities.

Please share this information with fellow alumni, friends and colleagues and see you at the starting line!

Go Bears. Beat Stanford!

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How do Generations Communicate?

September 4, 2009
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The view from inside – Take a look at how Cal students, staff and faculty members communicate with each other and the outside world.

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Engaging Gen-Y

February 3, 2009
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Engaging and activating Generation Y will take a strategy, patience, creativity and a unique set of tools.

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Lifestyle Trends

December 31, 2008
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Reaching the Milennial Generation
Cal students born after 1980 are part of a highly-sociable, influential, tech-savvy and achievement-oriented group of consumers referred to as Generation Y or the Millennial Generation. As a generation that has grown up with technology at it’s fingertips, this group demands a dramatically different communication style than that of the Baby [...]

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What We Do

December 23, 2008
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We Deliver Measurable Results – No one knows Generation Y or the Cal student markets better. We’ve mastered the art of bringing brands to life on the UC Berkeley campus through highly integrated and fully customized experiential based marketing platforms.

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