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Cal vs. Stanford (and other Bay Area Universities) - The College Challenge 5K and 10K Road Race
The Bay Area’s Rival10 College Challenge, isthe first of its kind running event designed to embrace active competition between supporters of rival colleges. Held on Sunday, November 15th, the event will feature a 5K/10K foot race through San Francisco and include a festive post race celebration with food, entertainment, vendors fans and supporters of all the participating Universities.
You will score points for Cal by completing a registration form, finishing the first 5K distance and for completing the entire 10K route. Cal participants and fans will be able to follow real time updates throughout the registration process and during the event via the real time scoreboard hosted on the Rival10 website.The University with the most points will win the coveted The College Challenge Road Race Cup and bragging rights in the Bay Area.
· SAVE $15 off your race fee when you register before October 1st. Registration fee with discount is just $20. Use Promo code: “runrival10” when you register.
· A portion of the proceeds will be benefiting Cystic Fibrosis, the Cal Rec Sports Development Fund and other Bay Area Universities.
Please share this information with fellow alumni, friends and colleagues and see you at the starting line!
Reaching the Milennial Generation
Cal students born after 1980 are part of a highly-sociable, influential, tech-savvy and achievement-oriented group of consumers referred to as Generation Y or the Millennial Generation. As a generation that has grown up with technology at it’s fingertips, this group demands a dramatically different communication style than that of the Baby [...]
We Deliver Measurable Results – No one knows Generation Y or the Cal student markets better. We’ve mastered the art of bringing brands to life on the UC Berkeley campus through highly integrated and fully customized experiential based marketing platforms.