Cal Rec Sports Marketing — Generation Y Engagement

Building Relationships One Slice of Pizza at a Time

December 18, 2009

For the last two weeks, Extreme Pizza has been building relationships on the UC campus one pizza slice at a time! Over 600 Cal students and staff from 25 campus partners and student groups were treated to a surprise and complimentary pizza party!
The goals of the Extreme Holiday Pizza promotion were to further their co-branded [...]

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US Goverment Passport Center @ Cal Rec Sports

December 10, 2009

Traveling out of the country for business or pleasure in the near future?
Did you know Cal Recreational Sports was the first campus recreation center in the nation to become an authorized US Government Passport Acceptance Facility.
It all began with a ten minute conversation with the US State Department at the Bay Area Travel Show in the spring [...]

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PLAYgreen Festival Registration Now Available!

December 3, 2009

Registration for the 2010 PLAYgreen Festival is now open. The Early Bird Registration discount is available through December 15th!
In it’s second year, the PLAYgreen Festival is the Bay Area’s premier eco-experiential event for 18-24 year olds and campus supporters, who want to play, live and work a greener lifestyle. Over 10,000 Cal students, campus and community [...]

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Great Holiday Marketing Idea – Tofurky & Gravy Soda

November 30, 2009

The Jones Soda recipe for creating buzz about their company as well as dominating the blog-a-sphere begins with the launch of their Tofurky & Gravy specialty soda.
Proceeds from the online sale, where two bottles of Turkey & Gravy soda sold for about $11, were donated to Toys for Tots, a children’s charity.
Local retailers will start [...]

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Happy Thanksgiving!

November 23, 2009

We are very thankful for your friendship and continued support. Enjoy the holiday!

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Follow Cal Rec Sports Marketing on Twitter!

November 23, 2009

Follow Cal Rec Sports Marketing on Twitter and join the conversation about the latest marketing trends that will actively engage Cal students, the UC Berkeley campus and Generation Y.
It’s fast, easy and free to register! http://twitter.com/calmarketing

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The 2009 Cal Bears Holiday Auction was a huge success!

November 23, 2009

Thanks in great part to our partnership with the Cal Alumni Association, over 446 donated items and services were sold to 366 individual bidders from the Cal community.
More importantly a portion of the auctions proceed will support our summer youth camp scholarship program through the Cal Recreational Sports Development Fund and various alumni sponsored students [...]

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Cal Rec Sports wins the 2009 RIVAL10 College Challenge

November 20, 2009

Cal Rec Sports won the 2009 Bay Area RIVAL10 College Challenge, the first of it’s kind running event designed to embrace active competition between supporters of local colleges. Held Sunday, November 15th, over 375 Cal students, alumni and supporters dominated the 5K & 10K foot races through San Francisco.
Developed and coordinated by our annual partner, Project [...]

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UC Berkeley’s Forty Five Years of Free Speech Anniversary Celebration 1964-2009

November 16, 2009

UC Berkeley’s Forty Five Years of Free Speech 1964-2009
Keep Free Speech Alive. Join the Conversation.
The ASUC Student Government, ASUC Auxiliary, Cal Rec Sports and other selected campus partners will host the 45th anniversary celebration of Mario Savio’s famous speech on the steps of Sproul Hall — recognized for igniting the Free Speech Movement at UC [...]

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