Marketing to Gen Y: What you can’t afford not to know

January 26, 2010
Thumbnail image for Marketing to Gen Y: What you can’t afford not to know

Check out this article on how to engage Gen Y. There are some great insights on what goes into the purchasing decisions of Gen Y and also some great ways to reach this audience. Enjoy!
Source: Marketing to Gen Y: What you can’t afford not to know, www.startupnation.com. January 26, 2010.

Read the full article →

Twenty Ten – A new year and new beginning!

January 3, 2010
Thumbnail image for Twenty Ten – A new year and new beginning!

We’re  hoping that you see the new year as a new beginning, try to live in the moment more often, and enjoy even the smallest things.
Although daily life can sometimes be mundane, try not to sleepwalk through it. Enjoy the chaos that is all around you.
Try to find the good in everyone and every situation.  It’s always there; we sometimes [...]

Read the full article →

Building Relationships One Slice of Pizza at a Time

December 18, 2009
Thumbnail image for Building Relationships One Slice of Pizza at a Time

For the last two weeks, Extreme Pizza has been building relationships on the UC campus one pizza slice at a time! Over 600 Cal students and staff from 25 campus partners and student groups were treated to a surprise and complimentary pizza party!
The goals of the Extreme Holiday Pizza  promotion were to further their co-branded [...]

Read the full article →

US Goverment Passport Center @ Cal Rec Sports

December 10, 2009
Thumbnail image for US Goverment Passport Center @ Cal Rec Sports

Traveling out of the country for business or pleasure in the near future?
Did you know Cal Recreational Sports was the first campus recreation center in the nation to become an authorized US Government Passport Acceptance Facility.
It all began with a ten minute conversation with the US State Department at the Bay Area Travel Show in the spring [...]

Read the full article →

PLAYgreen Festival Registration Now Available!

December 3, 2009
Thumbnail image for PLAYgreen Festival Registration Now Available!

Registration for the 2010 PLAYgreen Festival is now open. The Early Bird Registration discount is available through December 15th!
In it’s second year, the PLAYgreen Festival is the Bay Area’s premier eco-experiential event for 18-24 year olds and campus supporters, who want to play, live and work a greener lifestyle. Over 10,000 Cal students, campus and community [...]

Read the full article →

Great Holiday Marketing Idea – Tofurky & Gravy Soda

November 30, 2009
Thumbnail image for Great Holiday Marketing Idea – Tofurky & Gravy Soda

The Jones Soda recipe for creating buzz about their company as well as dominating the blog-a-sphere begins with the launch of their Tofurky & Gravy specialty soda.
Proceeds from the online sale, where two bottles of Turkey & Gravy soda sold for about $11, were donated to Toys for Tots, a children’s charity.
Local retailers will start [...]

Read the full article →

Happy Thanksgiving!

November 23, 2009
Thumbnail image for Happy Thanksgiving!

We are very thankful for your friendship and continued support. Enjoy the holiday!

Read the full article →

Follow Cal Rec Sports Marketing on Twitter!

November 23, 2009
Thumbnail image for Follow Cal Rec Sports Marketing on Twitter!

Follow Cal Rec Sports Marketing on Twitter and join the conversation about the latest marketing trends that will actively engage Cal students,  the UC Berkeley campus and Generation Y.
It’s fast, easy and free to register!  http://twitter.com/calmarketing

Read the full article →

The 2009 Cal Bears Holiday Auction was a huge success!

November 23, 2009
Thumbnail image for The 2009 Cal Bears Holiday Auction was a huge success!

Thanks in great part to our partnership with the Cal Alumni Association, over 446 donated items and services were sold to 366 individual bidders from the Cal community.
More importantly a portion of the auctions proceed will support our summer youth camp scholarship program through the Cal Recreational Sports Development Fund and various alumni sponsored students [...]

Read the full article →

Cal Rec Sports wins the 2009 RIVAL10 College Challenge

November 20, 2009
Thumbnail image for Cal Rec Sports wins the 2009 RIVAL10 College Challenge

Cal Rec Sports won the 2009 Bay Area RIVAL10 College Challenge, the first of it’s kind running event designed to embrace active competition between supporters of local colleges. Held Sunday, November 15th, over 375 Cal students, alumni and supporters dominated the 5K & 10K foot races through San Francisco.
Developed and coordinated by our annual partner, Project [...]

Read the full article →

← Previous Entries

Next Entries →