INSPERIENCE: When a brand experience inspires consumers to become participants
We thrive on generating and executing ideas that transcend the limitations of traditional marketing. From Festivus to Caltopia, our experiences help brands engage and inspire Generation Y.
Currently we are working with partners to develop their customized experience for the PLAYgreen Festival, the Bay Area’s premier eco-experiential event for people who want to play, live and work a greener lifestyle.
The Experience Is the Marketing
The top four most important aspects of an event are interaction, free samples, learning about the product/company and trying the product.
80% of consumers who have participated in a marketing experience told others about it
70% of consumers say participating in experiential marketing would increase purchase consideration
66% say experiential marketing is extremely/very influential on brand/product opinion
57% say participating in experiential marketing would result in a quicker purchase
Sources – Event Marketer magazine and Jack Morton surveys
