Denny’s scores a Grand slam with their post Super Bowl free breakfast giveaway!
Despite the current economic challenges our nation is facing, Denny’s decided to launch the most aggressive and influential experiential marketing campaign in the company’s history when they provided America free breakfast for one day!
Over 2 million people at over 1,500 locations across our nation were able to touch, taste and experience the Denny’s brand over an 8 hour period. Check out the article from Advertising Age for more details.
Source: Denny’s Grand Slam Giveaway a Hit With 2 Million Diners, Advertising Age, February 3, 2009
