Email Campaigns – The Good and The Bad
Actively participating in the PLAYgreen and Caltopia experiential events will provide all of our partners the tremendous opportunity to collect email addresses and further engage the Cal community.
Take a look at these email campaign case studies from Seth Godin’s Blog. He evaluates two different methods and reminds us of what email campaigns should be and what they should not. The power of a well-executed email campaign is priceless. So be sure to make the most out of this opportunity to inspire and activate your current and potential customers!
Excerpt from Seth Godin’s Blog, Email campaign case studies (one good, one bad):
In one week, I heard from two companies in the same industry. The comparison is instructive, I think. Every month, I get a great email from Paul McGowan, founder of PS Audio. His newsletter is anticipated, personal and relevant. I signed up for it and I look forward to it. Paul mentions his products, their reviews and their new technology. He also tells stories and acts like a real person. Because I signed up for the newsletter, I open it. Because he never abuses my trust, I trust him. If I hit reply, he writes back.
When it’s time to buy the sort of thing he sells, I won’t look around much, because I’m already sold…
To view the entire article, please visit the following link: “Email campaign case studies (one good, one bad)”
Source: Seth Godin’s Blog, “Email campaign case studies (one good, one bad)” by Seth Godin February 1, 2009
