For the last two weeks, Extreme Pizza has been building relationships on the UC campus one pizza slice at a time! Over 600 Cal students and staff from 25 campus partners and student groups were treated to a surprise and complimentary pizza party!
The goals of the Extreme Holiday Pizza promotion were to further their co-branded relationship with Cal Rec Sports through on-site sampling , build word-of-mouth buzz about their products and customer service, and drive customers back to their College Avenue location with a promotional offer. Judging on the overwhelming and positive customer feedback, the promotion has been a huge success!
Marketing Insight: Build word of mouth buzz about your product or service with onsite sampling. According to a recent industry survey 70% of consumers say participating in experiential marketing would increase purchase consideration!
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