Join us at the historical Berkeley City Club for the Seventh Annual Cal Rec Sports Partners luncheon on Wednesday, April 28 from 11:30am-1:30pm.

We would like to recognize your continued efforts that have helped us advance our mission of service to the students, campus and community. This year’s luncheon will highlight the interactive experiences that inspire and engage the Cal community, include a review of our successes in 2009 and outline our new opportunities for 2010.

In addition, this is a great opportunity for business-to-business networking with campus and community partners. Please contact Joe if you have not received the Evite!

You’re invited to help celebrate Cal Day 2010 with Cal Rec Sports at the RSF on Saturday, April 17, 10:00am – 2:00pm. Over 5,000 current and perspective students and their families are expected to taste, touch and experience Cal Rec Sports.  Please contact Amy to secure your reservation no later than Monday, April 12.

Playing at the PLAYgreen Festival was the lead story for BARE Magazines March 2, blog edition. Recognized as Berkeley’s premiere fashion, lifestyle, and art student group, BARE coordinated all aspects of this year’s fashion show. The official PLAYgreen Festival video and slide show will be released the week of March 15th.

We want to provide you with all of the opportunities to create green zen moments through the entire PLAYgreen Festival cycle.  

• Don’t sweat the small stuff: We’re here to help. Contact us via email and phone if you have any question about the event or would like to brainstorm ideas. We live to create ideas that inspire and engage the Cal community.
• You’re not alone:  Over 80 individual student, campus and community partners will be participating at the event. Contact us and we’ll share the idea’s, successes and insights from our partners. Bring plenty of cards and get out there and network at the festival and social event.
• We’ got your back: We also have your neck and shoulders if requested. Sign up for a complimentary massage at the event. The Cal Massage center will be open one hour before the event and throughout the festival. Relax. Rejuvenate. Rejoice.
• Share your positive energy: The most effective way to engage attendees at the event is a smile. Initiate the conversation and invite them to review what your organization has to offer. When there finished leave them feeling positive about your interaction. Smiling is free, wastes no valuable resource and will leave a lasting impression.

Please join us after the PLAYgreen Festival from 4:30 – 7pm for complimentary “green” social event at Henry’s located at the Hotel Durant. The Hotel Durant was awarded the “Expanding Sustainability Award” by the City of Berkeley in recognition of its efforts in greening and sustainability. Hotel Durant, Berkeley’s only full-service boutique hotel, joined the Joie de Vivre collection and was certified as a Green Business by the County of Alameda shortly thereafter. Further directions and details will be provided at the event! This event is open to exhibitors and sponsors of the PLAYgreen Festival only.

Connect with Cal students and campus supporters before the PLAYgreen Festival via the event Facebook Fan Page.

We’ll showcase all of your organizations “green” efforts as well as promote your “green” activities at the upcoming event. No brochures. No paper. There is not a “greener” pre-event marketing channel to engage participants. Send us your information as soon as you can to recsportsmarketing@berkeley.edu

In the meantime, please join the PLAYgreen Festival Fan Page and encourage your colleagues and friends to become a fan of the Bay Area’s premier eco-experiential event!

Please consider the following “green tips” as you develop your experience at the event.

• Highlight your “green” success: Promote what your organization is doing to “go green” with a visually engaging display or signage at the event
• Green video display: We’ll showcase all of your organizations “green” efforts via the ongoing “green” video display area at the event. Send up to six bullet points on what your organization is doing to “go green” to recsportsmarketing@berkeley.edu by Wednesday, February 17
• Generate “Green” energy: Prepare your staff to become “green ambassadors” at the event. Their positive energy, enthusiasm, passion and knowledge of what your organization is doing to “go green” will  engage and inspire the 10,000 Cal students and campus supporters expected to attend the event
• Go “green” tech: Leave the brochures at home and load promotional materials on flash drives featuring your company logo. If you are going to use print, we encourage you to use a sustainable printer who will use recycled paper and soy based ink for your presentation
• “Green” your giveaways: We encourage your booth giveaways to be reusable, recyclable or are produced with recyclable materials. Include your company logo and a green tip about your organization
• Contact Dan Ahern of Fog City Marketing and receive the Cal Rec Sports partner discount on all of your “green” promotional items. Dan can be reached at dan@fogcitymarketing.com

Brought to you by ANVIL 

PLAYgreen Festival participants, exhibitors and sponsors can exchange two old t-shirts for one (1) new Anvil Organic Cotton t-shirt. All of the old t-shirts collected will be used to create ARCH Paper, a beautiful, archival, 100% cotton text- and cover-weight paper made from recycled clothing and textiles.
 
In addition, Anvil will donate one (1)  new Anvil Organic Cotton t-shirt to the Berkeley Homeless Men’s and Women’s shelter for the first 500 PLAYgreen Festival attendees that participate in the program! Join our Facebook Event!

Marketing insight: Generation Y and Cal students are more likely align with a brand that embraces a cause or movement they support.

Check out this article on how to engage Gen Y. There are some great insights on what goes into the purchasing decisions of Gen Y and also some great ways to reach this audience. Enjoy!

Source: Marketing to Gen Y: What you can’t afford not to know, www.startupnation.com. January 26, 2010.

We’re  hoping that you see the new year as a new beginning, try to live in the moment more often, and enjoy even the smallest things.

Although daily life can sometimes be mundane, try not to sleepwalk through it. Enjoy the chaos that is all around you.

Try to find the good in everyone and every situation.  It’s always there; we sometimes just don’t see it.  Keep your dreams alive…big and small.  And, of course, we’re wishing everyone happiness and success in 2010!