How Do Baby Boomers Communicate with Gen X and Gen Y?

The view from inside – Take a look at how Cal students, staff and faculty members communicate with each other and the outside world. Check out this article from www.themarketingstudent.com for more information.

Source: A Look at How Gen Y Communicates, www.themarketingstudent.com

As Gen Y penetrates the workforce even further, they are seeking out employment at company’s with green initiatives and social responsibility as a core value. It is becoming a standard question and expectation of those entering the workforce to understand the green bottom line for the company’s that they apply for. Check out this article from www.businessgreen.com for more details.

Source: www.businessgreen.com, Generation Y demands greener employers

Generation Y is forcing changes in Face-to-Face Marketing as we know it. While Generation Y becomes increasingly tech savvy and loaded up with information from every angle, marketers need to maximize the buzz about their product or service. As researchers state in this article from Fast Company, Face-to-Face marketing is the most effective tool out there, but maximizing the event and extending the conversation beyond the event is crucial. Check out the article, The Changing Face of Face-to-Face Marketing, on how Generation Y is changing the way you think about your event marketing efforts and strategies.

If you are coming to Caltopia VII, be sure to check out our Pre-Event Marketing Toolkit for tips and suggestions on creating that buzz before and after the event, here on the Cal campus.

Source: Fast Company, The Changing Face-to-Face Marketing

About UC Berkeley

The University of California was chartered in 1868 and its flagship campus — envisioned as a “City of Learning” — was established at Berkeley, on San Francisco Bay. Today the world’s premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation. About UC Berkeley

An Economic Powerhouse

UC Berkeley is a vital force in the Bay Area. In addition to the economic impact of its business operations, as the leading public university in the nation, UC Berkeley’s research, academic, and public service programs contribute to job creation, economic development, and a better quality of life for all Californians.  View Key Finding from the UC Berkeley Economic Impact Study

Cal Students At A Glance

Economic Influencers – Cal students contribute $395 million annually into the Bay Area economy of which $282 million are spent in the city of Berkeley

The Cal Community – Cal students are a highly-motivated, multi-cultural and loyal group. Over 170,000 Cal Alumni live in the Bay Area

Generation Y – The Millennial Generation – Cal students born after 1980 are part of a highly-sociable, influential, and achievement-oriented group of consumers. They’re 40 million strong and expected to earn upwards of $3 trillion by 2017

Sources: UC Berkeley Economic Impact Study, UCB Student Research Center’s Student Housing and Transportation Survey and Marketwire