From the category archives:

Cal Audience

Post image for How do Generations Communicate?

How do Generations Communicate?

by admin on September 4, 2009

How Do Baby Boomers Communicate with Gen X and Gen Y?

The view from inside – Take a look at how Cal students, staff and faculty members communicate with each other and the outside world. Check out this article from www.themarketingstudent.com for more information.

Source: A Look at How Gen Y Communicates, www.themarketingstudent.com

{ 0 comments }

Post image for Gen Y’s New Job Search Criteria

Gen Y’s New Job Search Criteria

by admin on July 9, 2009

As Gen Y penetrates the workforce even further, they are seeking out employment at company’s with green initiatives and social responsibility as a core value. It is becoming a standard question and expectation of those entering the workforce to understand the green bottom line for the company’s that they apply for. Check out this article from www.businessgreen.com for more details.

Source: www.businessgreen.com, Generation Y demands greener employers

{ 0 comments }

The New Face-to-Face Marketing

May 28, 2009
Thumbnail image for The New Face-to-Face Marketing

Generation Y is forcing changes in Face-to-Face Marketing as we know it. While Generation Y becomes increasingly tech savvy and loaded up with information from every angle, marketers need to maximize the buzz about their product or service.

Read the full article →

Cal Audience

December 23, 2008
Thumbnail image for Cal Audience

About UC Berkeley
 
The University of California was chartered in 1868 and its flagship campus — envisioned as a “City of Learning” — was established at Berkeley, on San Francisco Bay. Today the world’s premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. [...]

Read the full article →