Traveling out of the country for business or pleasure in the near future?

Did you know Cal Recreational Sports was the first campus recreation center in the nation to become an authorized US Government Passport Acceptance Facility.

It all began with a ten minute conversation with the US State Department at the Bay Area Travel Show in the spring of 2004. A few months later we had a new and non-traditional revenue source that to date has processed over 13,000 applications, 9,800 photos and 2,100 expedited requests.

The keys to our success are providing great customer service, having all the necessary forms available, offering an expedited service, and are opened early evenings throughout the week and on Saturdays!

Marketing Insight: Listen to the market and understand lifestyle and behavioral patterns. We’re opened six days a week to accommodate families, professional working adults and student class schedules! No other US Government Passport Acceptance Facility in the area provides the same level of services as we do!

We are very thankful for your friendship and continued support. Enjoy the holiday!

Spaghetti Sauce and The Pursuit of Happiness. Watch this video from www.ted.com to find out more!

Source: TED, Malcolm Gladwell on Spaghetti Sauce

Join the Mobile Merchant Network – Just Hothand It!

We are piloting new Mobile Web communication and promotional platform at Caltopia with our newest annual partner Hothand Wireless and would like to invite you to participate!hj

Available only to registered exhibitors and sponsors, we are able to provide this opportunity at no additional cost for the entire Fall semester!

For more information, contact us today!

What does a small Tourism board promoting a little known island off Australia’s Great Barrier Reef and your company have in common? You both want to create a buzz heard around the world about your products and services through a social media platform! Check out this article from www.fastcompany.com for more details.

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Source: www.fastcompany.com, Six Lessons From the Best Marketing Campaign Ever

In this video, Seth talks about the importance of taking risks and standing out from the crowd in this sometimes cluttered marketplace.

Source: TED, Seth Godin on Standing Out

Check out this amazing talk given by economist Alex Tabarrok on the importance of creativity in this dim economy.

Here are a few of our favorite Leadership Lessons from the Starship Enterprise, check out the Fast Company article for some more interesting leadership anecdotes.

Be a Leader

“One of the advantages of being Captain is being able to ask for advice without necessarily having to take it.” – Captain Kirk

Plan Ahead

“We must anticipate, and not make the same mistake once.” – Captain Jean-Luc Picard

Creativity

“Things are only impossible until they’re not.” – Captain Jean-Luc Picard

Source: Fast Company, 12 Lessons from the Bridge of the Starship Enterprise

Animoto allows you to connect with potential customers, business partners or friends by showcasing images of products, events or people. We created the Annual Corporate Partner’s Luncheon slideshow in less than an hour and at a reasonable cost. Check out Animoto.com for ways to reduce your video production costs while going digital.

Zappos, a growing company, based out of Las Vegas delivers it’s mission through the following innovative core values. Read below and check out the video for an inside look to Zappos.com. We at Cal Rec Sports see these values as great tenants to work by. Enjoy!

Zappos Core Values

These are the ten core values that Zappos lives by:

1. Deliver WOW Through Service

2. Embrace and Drive Change

3. Create Fun and A Little Weirdness

4. Be Adventurous, Creative, and Open-Minded

5. Pursue Growth and Learning

6. Build Open and Honest Relationships With Communication

7. Build a Positive Team and Family Spirit

8. Do More With Less

9. Be Passionate and Determined

10. Be Humble

Source: Zappos.com