From the category archives:

Generation Y

Edupunks Transforming Higher Education

August 13, 2009
Thumbnail image for Edupunks Transforming Higher Education

Cal Students are helping to transform the landscape of Higher Education one nano byte at a time. Check out this article from www.fastcompany.com for more information.

Read the full article →

Gen Y Leads In Loyalty Participation

July 22, 2009
Thumbnail image for Gen Y Leads In Loyalty Participation

Getting Cal students to touch, taste and experience your products and services at Caltopia will be the first step in creating a loyal following.

Read the full article →

Creative Billboard Advertisements

July 9, 2009
Thumbnail image for Creative Billboard Advertisements

Check out this webpage for some eyecatching, innovative billboards that are sure to grab your attention.

Read the full article →

Engaging Gen Y with Social Interactivity

July 9, 2009
Thumbnail image for Engaging Gen Y with Social Interactivity

This article by Andrew McInnes, discusses a study on how retailers are getting into the Social Computing world, by using different Social Interactivity tools and features on their websites.

Read the full article →

Tips to Maximizing your ROI at Caltopia VII

June 15, 2009
Thumbnail image for Tips to Maximizing your ROI at Caltopia VII

Creating an exceptional onsite experience at Caltopia will play a key role in building lifetime relationships with the Cal community. Please read this post for a step-by-step guide to help you maximize your return on investment at the event!

Read the full article →

The Facebook Generation

May 28, 2009
Thumbnail image for The Facebook Generation

Just like the everevolvong marketplace, the workplace has to keep up too. With the increasing number of Gen-Y’s entering the workplace, the expectations are changing and keeping up on trends means hiring young and creative talent.

Read the full article →

Getting Customers Talking

May 28, 2009
Thumbnail image for Getting Customers Talking

In this time more than ever, it’s important to be responsive and to stay connected to customers. What better way to do that, than with social media such as Facebook, Twitter, Blogs and You Tube.

Read the full article →

Pre-Event Marketing Tips for Caltopia

April 24, 2009
Thumbnail image for Pre-Event Marketing Tips for Caltopia

Pre-Caltopia marketing is an effective way to connect with the Cal student and campus communities before they reach your booth. Click on the following links to gain insight on why pre-event marketing is effective, the steps you can take to create an effective strategy and how Cal Recreational Sports will help you engage the Cal community before the event.

Read the full article →

The KGB goes Experiential!

April 1, 2009
Thumbnail image for The KGB goes Experiential!

The Knowledge Generation Bureau uses experiential marketing to connect with young people…

Read the full article →

Twitter: Growth Through Unexpected Uses

March 30, 2009

Check out this video of a presentation by Evan Williams on the growth of his company, Twitter, and how being open and receptive to unexpected uses by consumers can drive growth of your company.

Read the full article →

← Previous Entries

Next Entries →