Connect with Cal students and campus supporters before the PLAYgreen Festival via the event Facebook Fan Page.

We’ll showcase all of your organizations “green” efforts as well as promote your “green” activities at the upcoming event. No brochures. No paper. There is not a “greener” pre-event marketing channel to engage participants. Send us your information as soon as you can to recsportsmarketing@berkeley.edu

In the meantime, please join the PLAYgreen Festival Fan Page and encourage your colleagues and friends to become a fan of the Bay Area’s premier eco-experiential event!

Check out this article on how to engage Gen Y. There are some great insights on what goes into the purchasing decisions of Gen Y and also some great ways to reach this audience. Enjoy!

Source: Marketing to Gen Y: What you can’t afford not to know, www.startupnation.com. January 26, 2010.

For the last two weeks, Extreme Pizza has been building relationships on the UC campus one pizza slice at a time! Over 600 Cal students and staff from 25 campus partners and student groups were treated to a surprise and complimentary pizza party!

The goals of the Extreme Holiday Pizza  promotion were to further their co-branded relationship with Cal Rec Sports through on-site sampling , build word-of-mouth buzz about their products and customer service, and drive customers back to their College Avenue location with a promotional offer. Judging on the overwhelming and positive customer feedback, the promotion has been a huge success!

Marketing Insight: Build word of mouth buzz about your product or service with onsite sampling. According to a recent industry survey 70% of consumers say participating in experiential marketing would increase purchase consideration!

The Jones Soda recipe for creating buzz about their company as well as dominating the blog-a-sphere begins with the launch of their Tofurky & Gravy specialty soda.

Proceeds from the online sale, where two bottles of Turkey & Gravy soda sold for about $11, were donated to Toys for Tots, a children’s charity.

Local retailers will start selling the soda today and we’ll be talking about the oddly tasting but, meatless drink for years to come.

Marketing Insight: Campaigns that put smiles on the faces of your indented audience will create positive buzz about your brand and extend the promotional cycle.

Follow Cal Rec Sports Marketing on Twitter and join the conversation about the latest marketing trends that will actively engage Cal students,  the UC Berkeley campus and Generation Y.

It’s fast, easy and free to register!  http://twitter.com/calmarketing

UC Berkeley’s Forty Five Years of Free Speech 1964-2009
Keep Free Speech Alive. Join the Conversation.

The ASUC Student Government, ASUC Auxiliary, Cal Rec Sports and other selected campus partners will host the 45th anniversary celebration of Mario Savio’s famous speech on the steps of Sproul Hall — recognized for igniting the Free Speech Movement at UC Berkeley that eventually swept across college campuses throughout the nation.

In the next 45 days our goal is have 45,000 individuals create one united voice. Keep Free Speech Alive and join the conversation by sharing your views with the rest of the world. http://calfreespeech.asuc.org

Caltopia 2009, the largest experiential college lifestyle event in the Nation. Over 37,000 Cal students and campus supporters attended the event.

Marketing to Gen Y: What You Can’t Afford Not to Know

The best way to get the attention of Cal students and Gen Y is to stop marketing to them and begin “connecting” with them. Check out this article from www.startupnation.com to read more.

Source: Marketing to Gen Y: What you Can’t Afford Not to Know, www.startupnation.com

Guerilla Event Marketing – Flash Mob Marketing

T-Mobile isn’t the only company to employ viral marketing using a colossal street cast and the Internet to build brand awareness. Check out this article from www.brandchannel.com for more information.

Source: Guerilla Event Marketing: Flash Mob Marketing, www.brandchannel.com

On August 15, 1969 a group of like minded individuals descended on the sleepy community of Woodstock located in upstate New York for a weekend of Peace, Love and Music….what they created changed the world forever!

Forty years later on August 23 & 24 we are hosting Caltopia VII, recognized as the largest experiential college lifestyle festival in the nation! You’re invited to join 35,000 of your closest friends to touch, taste and experience a weekend of Fun, Food and Free Stuff provided by over 138 exhibitors and sponsors!

Peace, Love & Caltopia!