Generation Y Engagement
From the category archives:
Guerilla Event Marketing – Flash Mob Marketing
T-Mobile isn’t the only company to employ viral marketing using a colossal street cast and the Internet to build brand awareness. Check out this article from www.brandchannel.com for more information.
Source: Guerilla Event Marketing: Flash Mob Marketing, www.brandchannel.com
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On August 15, 1969 a group of like minded individuals descended on the sleepy community of Woodstock located in upstate New York for a weekend of Peace, Love and Music….what they created changed the world forever!
Forty years later on August 23 & 24 we are hosting Caltopia VII, recognized as the largest experiential college lifestyle festival in the nation! You’re invited to join 35,000 of your closest friends to touch, taste and experience a weekend of Fun, Food and Free Stuff provided by over 138 exhibitors and sponsors!
Peace, Love & Caltopia!
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