From the category archives:

Generation Y

Post image for PLAYgreen Festival Facebook Connection

PLAYgreen Festival Facebook Connection

by Amy G. on February 12, 2010

Connect with Cal students and campus supporters before the PLAYgreen Festival via the event Facebook Fan Page.

We’ll showcase all of your organizations “green” efforts as well as promote your “green” activities at the upcoming event. No brochures. No paper. There is not a “greener” pre-event marketing channel to engage participants. Send us your information as soon as you can to recsportsmarketing@berkeley.edu

In the meantime, please join the PLAYgreen Festival Fan Page and encourage your colleagues and friends to become a fan of the Bay Area’s premier eco-experiential event!

{ Comments on this entry are closed }

Check out this article on how to engage Gen Y. There are some great insights on what goes into the purchasing decisions of Gen Y and also some great ways to reach this audience. Enjoy!

Source: Marketing to Gen Y: What you can’t afford not to know, www.startupnation.com. January 26, 2010.

{ Comments on this entry are closed }

Building Relationships One Slice of Pizza at a Time

December 18, 2009
Thumbnail image for Building Relationships One Slice of Pizza at a Time

For the last two weeks, Extreme Pizza has been building relationships on the UC campus one pizza slice at a time! Over 600 Cal students and staff from 25 campus partners and student groups were treated to a surprise and complimentary pizza party!
The goals of the Extreme Holiday Pizza  promotion were to further their co-branded [...]

Read the full article →

Great Holiday Marketing Idea – Tofurky & Gravy Soda

November 30, 2009
Thumbnail image for Great Holiday Marketing Idea – Tofurky & Gravy Soda

The Jones Soda recipe for creating buzz about their company as well as dominating the blog-a-sphere begins with the launch of their Tofurky & Gravy specialty soda.
Proceeds from the online sale, where two bottles of Turkey & Gravy soda sold for about $11, were donated to Toys for Tots, a children’s charity.
Local retailers will start [...]

Read the full article →

Follow Cal Rec Sports Marketing on Twitter!

November 23, 2009
Thumbnail image for Follow Cal Rec Sports Marketing on Twitter!

Follow Cal Rec Sports Marketing on Twitter and join the conversation about the latest marketing trends that will actively engage Cal students,  the UC Berkeley campus and Generation Y.
It’s fast, easy and free to register!  http://twitter.com/calmarketing

Read the full article →

UC Berkeley’s Forty Five Years of Free Speech Anniversary Celebration 1964-2009

November 16, 2009
Thumbnail image for UC Berkeley’s Forty Five Years of Free Speech Anniversary Celebration 1964-2009

UC Berkeley’s Forty Five Years of Free Speech 1964-2009
Keep Free Speech Alive. Join the Conversation.
The ASUC Student Government, ASUC Auxiliary, Cal Rec Sports and other selected campus partners will host the 45th anniversary celebration of Mario Savio’s famous speech on the steps of Sproul Hall — recognized for igniting the Free Speech Movement at UC [...]

Read the full article →

Caltopia VII Video

October 5, 2009
Thumbnail image for Caltopia VII Video

Caltopia 2009, the largest experiential college lifestyle event in the Nation. Over 37,000 Cal students and campus supporters attended the event.

Read the full article →

Marketing to Gen Y

September 4, 2009
Thumbnail image for Marketing to Gen Y

The best way to get the attention of Cal students and Gen Y is to stop marketing to them and begin “connecting” with them.

Read the full article →

Flash Mob Marketing

September 3, 2009
Thumbnail image for Flash Mob Marketing

T-Mobile isn’t the only company to employ viral marketing using a colossal street cast and the Internet to build brand awareness.

Read the full article →

Woodstock: The Inspiration for Caltopia!

August 13, 2009
Thumbnail image for Woodstock: The Inspiration for Caltopia!

On August 15, 1969 a group of like minded individuals descended on the sleepy community of Woodstock located in upstate New York for a weekend of Peace, Love and Music….what they created changed the world forever!

Read the full article →